“In a Zendesk survey, 87% of consumers said consistent branding across all online and traditional platforms was important.” – Oberlo
People expect your tone and voice across your website and all channels to be CONSISTENT. In this episode of the Writing Momentum podcast, Chris and Gena talk about how branding can take you and your books to the next level.
For many people 2021 was a difficult year. For Chris and Gena as writers and entrepreneurs, it held several lessons they’ve grown from – and that you will find insightful when it comes to branding for authors.
Every author website needs key components to make it effective, not only for readers, but also for Google to find and index properly. In this episode, Chris and Gena talk about the 5 most important items for YOUR website.
Don’t focus on followers; cultivate fans. Or better yet, turn followers into fans. That was the message of a recent social media video Chris and I produced. Viewers immediately posed the question: “How?” In a world that makes a big deal of how many followers your social media accounts have, the idea of cultivating fans…
As mentioned in my last post, I’m working my way through Mark Dawson’s Self Publishing Formula in an attempt to boost my online Kindle sales. Two days in and I’m barely scratching the surface of this course. In the first module, Mark talks about using your website as your hub for your community; that is, the place…
Every writer needs a website and if you know how to install it, I think there’s no better way to create a website than with WordPress. Once you’re up-and-running, you need some good plug-ins to really enhance your site and differentiate it from the crowd. Here is my highly subjective list of the Top 10…
This week, HootSuite, a social media aggregator, released a new version–more powerful than ever! In a previous post, I detailed how I was connecting to Twitter, Facebook and more through Twitterfeed and Hellotxt. At the time, I had tried HootSuite, but it had fallen short of all I needed. This new update, however, has a…
Go back to Part 1: Introduction Go back to Part 2: Hellotxt setup Go back to Part 3: Twitterfeed setup If you’ve been following this series, you’ve got yourself hooked up with hellotxt.com and twitterfeed.com and you’re ready to test out if news of a blog you create will be broadcast across the Internet to…
Go back to Part 1: Introduction Go back to Part 2: Hellotxt setup The last two posts detailed what I needed to do: Make it so when I posted to my blog, news of that post spread across the web to social media services such as Twitter, Facebook, LinkedIn, etc. Last time, we got Hellotxt…
Go back to Part 1: Introduction In my last post, I detailed my situation: Trying to set up my blog so when I entered a post, news of the post would automatically be broadcast to Facebook, Twitter, LinkedIn and other social media outlets. Here’s exactly how I did it. To broadcast to multiple social media…