nonprofit

In this podcast transcript, hosts Chris and Gena highlight common mistakes that writers make when crafting content for nonprofit organizations. They discuss the importance of focusing on the benefits to the reader, creating clear calls to action, telling impactful stories of individual beneficiaries, and maintaining consistent branding across all communication channels. The hosts emphasize that these principles can also prove beneficial in other forms of writing, providing examples from their own experiences and from the realm of political speechmaking.

After 30 years of working with nonprofits, hosts Gena and Chris discuss three common mistakes that writers often make when writing for non-profit organizations. These include the excessive focus on asking for help without celebrating the wins, constantly changing branding messages, and overuse of organization-specific jargon. Insights are also shared on how to execute effective communication strategies for non-profit organizations. This video is beneficial for anyone aiming to optimize their written communication for non-profit fundraising and awareness campaigns.