Author: Chris & Gena Maselli

Chris and Gena love helping others with writing, publishing, building their author brand, and selling books. They each have authored several award-winning books that are so good you’ve never heard of them (you know they must be good!). They’ve also helped individuals and organizations as ghostwriters, editors, direct mail writers, curriculum program authors, magazine writers, money launderers, and much, much more. Yes, that last one was a joke. More than anything, Chris and Gena enjoy helping up and coming writers through their online training site and as teachers at writers’ conferences.

  • What’s YOUR Word?

    ByChris & Gena Maselli Reading Time: 12 minutes

    Hosts Christopher and Gena reveal their words for 2024, “extreme” and “flow,” while writer friends and newsletter subscribers also share their chosen words. These words can be categorized into commitment, appreciation, and strength. Examples of commitment words include “commitment,” “get her done,” and “structure,” while appreciation words include “mindfulness,” “enjoy,” and “magic.” Strength words encompass “resurgence,” “abide,” and “brave.” Listeners are encouraged to share their own words for 2024.

  • Milestones and Memories: A Celebration of 100 Episodes

    ByChris & Gena Maselli Reading Time: 16 minutes

    Has it really been 100 episodes?! Yes!!

    In this episode of the Writing Momentum podcast, Chris and Gena celebrate their podcast’s third year and 100th episode by taking a look back at their top five most listened to episodes. They discuss the importance of avoiding cliches in writing, explore the wide range of materials that can be written for children, highlight the benefits of using an email newsletter for marketing, delve into the different types of editing needed for a manuscript, and provide a step-by-step guide on self-publishing on Amazon’s Kindle Direct Publishing. They also give an honorable mention to an episode on making time to write based on listener feedback. Listeners are encouraged to subscribe, review, and share the podcast, and are provided with a goal-setting planner and information on an upcoming membership site.

  • Why We LOVE Novo – the BEST Bank for Freelance Writers

    ByChris & Gena Maselli Reading Time: 13 minutes

    Bank Novo is the perfect banking solution for freelance writers and authors. With no minimum balance requirement, no monthly fees, and free transfers, it offers a hassle-free banking experience. The mobile app allows you to easily scan checks and check your balance. You can also create and send professional invoices with its invoicing capabilities. Bank Novo even has an automatic allocation feature for setting aside funds for taxes, savings, and other categories. It integrates seamlessly with popular services like Stripe, Square, and Shopify. With its simplicity, reliability, and helpful customer support, Bank Novo is highly recommended for all your business banking needs.

  • Even Writers Need a Long-Term Strategy with Liz Wilcox

    ByChris & Gena Maselli Reading Time: 18 minutes

    Liz Wilcox, an email strategist and creator of the Email Marketing Membership, helps small businesses, including authors, build online relationships and effective emails. With her own successful business ventures, Liz aims to write a screenplay and have the freedom to write what she wants. She takes a step-by-step approach, focusing on one thing at a time, and believes in building a long-term strategy as an author. Liz’s Email Marketing Membership offers weekly newsletter templates and guidance for authors to improve their email marketing, priced at $9 per month. Her ultimate goal is to help 10,000 people achieve their goals through her expertise.

  • Becoming a Prolific Writer with Kevin Tumlinson

    ByChris & Gena Maselli Reading Time: 19 minutes

    Kevin Tumlinson is a prolific author who has self-published over 70 books. He developed a 30-day author formula to write a book a month and has written most of his books between 2014-2020. Tumlinson writes in various genres and experiments with different writing speeds, with his fastest record being a 60,000-word book in a day. He emphasizes discipline, daily word count goals, and recommends breaks between books to avoid burnout. Tumlinson incorporates marketing through social media, email newsletters, and personal interactions, and believes the book itself is the best marketing tool. He follows a daily routine, starting with journaling before writing, and uses a looping method to edit and write simultaneously.

  • The Importance of the First Chapter with Melanie Hemry

    ByChris & Gena Maselli Reading Time: 16 minutes

    The first chapter of any book is crucial for capturing the reader’s interest and keeping them engaged throughout the book. It is important to establish a clear premise, answer basic questions, set the tone and mood, and use storytelling techniques effectively. By doing so, the author can engage the reader, establish credibility, and deliver on the promise of the book’s title.

  • Amazon Categories Unraveled: Maximizing Book Discoverability with Lara Bernhardt

    ByChris & Gena Maselli Reading Time: 13 minutes

    Tune into the latest episode of the Writing Momentum podcast with Chris and Gena, featuring the knowledgeable Lara Bernhardt, where they delve deep into the complex world of Amazon categories. Lara shares invaluable insight into the significance of accurately categorizing books on Amazon, giving examples of how misidentification can lead to reader frustration. She also reveals the recent changes Amazon has made to the categories and offers practical tips for authors to effectively narrow down the right categories out of the staggering 16,000 available options. With enlightening discussions, real-life examples, and deeper insights into book publishing on Amazon, this episode is a must-listen for authors looking to maximize the discoverability and success of their books.

  • Five Must-Have Black Friday Deals for Writers Revealed

    ByChris & Gena Maselli Reading Time: 18 minutes

    Tune in to the latest episode of the Writing Momentum podcast with Chris and Gena, where they delve into the five must-have Black Friday deals for writers. Focusing on securing the best value for authors, their essential deals range from email marketing with ConvertKit’s exclusive annual plan to the revolutionary email templates and trainings offered by Liz Wilcox, along with the time-saving social media management solution provided by SocialBee. Listen to uncover two lifetime deals: ProWritingAid for comprehensive grammar and spell checking and Sessions, a feature-packed video conferencing tool, both available at unbeatable rates. If you’re looking to take your writing and marketing strategies to the next level, don’t miss this insightful episode packed with exclusive deals!

  • The Art of Book Launches: A Candid Conversation with Award-Winning Author Henry McLaughlin

    ByChris & Gena Maselli Reading Time: 13 minutes

    In this episode of the Writing Momentum Podcast, Christopher Maselli interviews author Henry McLaughlin as they discuss his latest book launch for “Emily’s Trials,” a compelling historical fiction set in the 1880s. Henry talks about his decision to hire a launch team and highlights the importance of having an effective coordinator, who managed the recruiting, organization, and daily operations of the launch team. They delve into the role of authors in marketing their books and the increasing expectation for authors to lead the marketing initiatives. Henry also provides insights into the plot and themes of “Emily’s Trials,” sharing the challenges faced by the protagonist and the intricacies of the book’s storyline.

  • Unlocking Author Power: Embracing the Freedom of Choosing How to Publish

    ByChris & Gena Maselli Reading Time: 16 minutes

    In this episode of the Writing Momentum podcast, Chris and Gena are joined by bestselling author William Bernhardt to discuss the pros and cons of traditional versus independent publishing, also known as self-publishing. They explore the evolution of the publishing industry and how the internet has created more opportunities for authors to reach their audience. Bernhardt shares his insights on the stigma that once surrounded self-publishing and how it has changed over time. He also discusses the importance of book quality and promotion, regardless of the publishing path you choose.