Rework by Jason Fried and David Heinemeier Hansson, founders of 37signals, is a compelling read, challenging the “old” way of business. This is a thoroughly enjoyable and quick read, with one nugget of goodness after another that will provoke the way you operate as a writer, and as a business person.
The other day I attended a meeting where the orchestrator stated they wanted a system of checks and balances in place so if something went wrong, it would be clear who caused the mistake.
Having just read Rework, I responded, “Yes, these checks and balances will help us cover our backs. But More >
Recently, I was listening to an interview with George Barna, one of the foremost authorities on statistics today. He was speaking about the changing nature of the church and how we as a people have turned into consumers of everything, including church. In other words, church has become a place we go to “consume” a spiritual fix and then leave and continue on for the week.
Of course, this isn’t at all what the Apostle Paul or the early apostles intended when writing their letters. Rather, they saw the church as a living organism of individuals meeting together—individuals whom embodied their More >
Here’s more concerning my “Social Media Manifesto.” In my last entry, I talked about Expanding with Social Media. Before that, it was Evolving with Social Media. Today, I’m going to speak to engaging with it. This is a bit of a departure from the other two, as many of these ideas speak to how a larger organization might engage in social media. But even an individual can put these principles to practice as she engages the world.
Social Media Involves Responding
Today’s customer service reps are used to responding to inbound calls, letters and now emails. But calls and letters are yesteryear More >
Last post, I talked about Evolving with Social Media. In continuing with my “Social Media Manifesto,” containing some of the truths I’ve learned about social media over the past year, today I’m going to share what I’ve discovered about using social media to expand my brand as an author. These are all much easier to do than one might think:
Social Media Means Being Everywhere
Organizations and individuals usually have their own website with a blog, which is their primary means of communicating with people looking for them. In addition to their website, they might have a Facebook page and a Twitter More >
Over the past year, I’ve been learning a lot about social media and how to use it to declare your brand to the world. Over the next few blog entries, I’m going to share what I call my “Social Media Manifesto”—what I’ve learned about social media as an author. Today I’ll start with:
Social Media Is a Serious Medium
Social media is often approached as an extension to an established business, or even simply an established website. The business may sell a product, print a magazine, offer a service, or have a TV or radio broadcast. All-too-often, social media becomes a More >
