“In a Zendesk survey, 87% of consumers said consistent branding across all online and traditional platforms was important.” – Oberlo
People expect your tone and voice across your website and all channels to be CONSISTENT. In this episode of the Writing Momentum podcast, Chris and Gena talk about how branding can take you and your books to the next level.
For many people 2021 was a difficult year. For Chris and Gena as writers and entrepreneurs, it held several lessons they’ve grown from – and that you will find insightful when it comes to branding for authors.
Every author website needs key components to make it effective, not only for readers, but also for Google to find and index properly. In this episode, Chris and Gena talk about the 5 most important items for YOUR website.
Don’t focus on followers; cultivate fans. Or better yet, turn followers into fans. That was the message of a recent social media video Chris and I produced. Viewers immediately posed the question: “How?” In a world that makes a big deal of how many followers your social media accounts have, the idea of cultivating fans…
As mentioned in my last post, I’m working my way through Mark Dawson’s Self Publishing Formula in an attempt to boost my online Kindle sales. Two days in and I’m barely scratching the surface of this course. In the first module, Mark talks about using your website as your hub for your community; that is, the place…
Writers don’t need pictures that speak 1000 words, we need pictures that draw attention to the words we have written. Finding great images to enhance our social media posts can be costly at stock photo sites and tricky to navigate attribution issues at free-image sites. To avoid cost and accidental infringement on photographer rights, I…
We set up our author/writer/speaker Facebook page as we have been advised to do repeatedly by agents, successful writers, and conference speakers. We tell everyone we know, send out friend invites, and receive a bunch of Facebook LIKES. We put time and effort into posting regularly, yet the page doesn’t grow. What’s up with that?…
I made my first sale to Guideposts magazine in 1986, and my next story is scheduled to run in the August issue. That’s 31 years writing for one of America’s most popular and beloved magazines. Guideposts has celebrated 71 years of continual publication and has an audience of 5,203,000 people. Guideposts is also famous for helping hopeful writers develop their craft…
Every writer needs a website and if you know how to install it, I think there’s no better way to create a website than with WordPress. Once you’re up-and-running, you need some good plug-ins to really enhance your site and differentiate it from the crowd. Here is my highly subjective list of the Top 10…
This week, HootSuite, a social media aggregator, released a new version–more powerful than ever! In a previous post, I detailed how I was connecting to Twitter, Facebook and more through Twitterfeed and Hellotxt. At the time, I had tried HootSuite, but it had fallen short of all I needed. This new update, however, has a…